On Three Rhetorical Forms: Logos, Pathos and Ethos.

People seek to influence one another and exert power through communication. This is also the way we create identity groupings and shared preferences, viewpoints – or ways of seeing the world.

The form that we use to deliver our message can have a far more potent influence on the psyche than the message itself. And you´ve got to ask yourself whether your agreement or disagreement truly comes from the susbtance of what is said, or simply the manner it is delivered in.

Which groups or ideologies have you followed because it was presented to you in the right way? Do you really agree with their substance?

Which individuals do you instinctively side with and who do you see as the villain based on how polished their language may be (or not)?

It´s a huge topic with broad ramifications. I distilled what I am sharing on the basis of similar study in the Indian parliamentary context. Same principles apply for daily interaction though.

Dr. Bairavee Balasubramaniam PhD
Cauldron: Of Politics, Power and Spirituality

 

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